#PrideTogether
Zales

In 2020, during the height of COVID-19, the Pride Parade was canceled for the first time in history, leaving the LBGTQ+ community without a way to march for the first time in over 50 years.

Zales, known for bold self-expression, was looking for a way to help them celebrate and show off their pride amidst stay-at-home orders. What followed was the longest virtual parade in history, uniting the community and its supporters from locations around the globe.

Awards: Shorty Awards: Bronze / Webby Awards: 2x Finalist / One Show: Shortlist